Engagement should be as interesting as the stock price!
- People who enjoy their work perform better and achieve more. Values are created when the team is united and successful in creating a positive and motivating environment, says Ulrika Rosén, HR Business Partner at Simployer.
Figures from the global report by Gallup, the analytics firm, show that engaged and motivated employees result in a 17% increase in productivity, a 20% increase in sales, and a 21% increase in activities. Simployer's own figures also confirm this. These statistics provide a strong reason to be equally interested in measuring engagement as tracking the stock price.
HR is a business critical resource
- You can measure the outcome of motivated employees at the bottom line. The work to reduce employee turnover and maximize engagement is the responsibility of the line management, but HR plays a crucial role in creating the conditions for success, says Ulrika Rosén.
In the same survey, over 85% of respondents stated that they are not sufficiently motivated to do their best at work. The negative consequences of this not only affect the employees and employers, but the low motivation also impacts the company's economic growth.
This underscores the importance of both senior executives and management focusing more on building engagement and motivation. Today, most companies are entirely dependent on their employees, who are the company's most valuable asset. This means that those who invest in the company are investing in its people.
Regularly measuring engagement is the key
Workplace engagement contributes to lower employee turnover, reduced sick leave, and increased productivity. However, we are motivated by different factors. Therefore, measurements of engagement must be as concrete as possible and conducted regularly.
- You shouldn't bombard employees with surveys, but conducting one extensive survey per year is too passive. A good model can be to have a less comprehensive survey every month, in addition to the annual employee survey, says Ulrika Rosén.
- Result reports should not be the only method to measure employee performance. Instead, focus on creating a motivating and engaging work environment where employees can reach their full potential and, as a result, achieve better outcomes. Focusing on the employee experience is just as important as focusing on the customer experience to achieve our goals, not least to retain employees and avoid losing them to competitors, concludes Ulrika Rosén.
