---
title: How to create ambassadors | Simployer
description: ”Your employees are your company’s greatest asset”. This is something we keep hearing - but what does it actually mean?
---

[blog ](https://www.simployer.com/blog)

# [How to create ambassadors | Simployer](https://www.simployer.com/blog/how-to-create-ambassadors)

 Written by [Admin](https://www.simployer.com/blog/author/admin) | Dec 26, 2018 7:00:00 AM

Ambassadorship is a very good example. Employees that are engaged and proud of their workplace are invaluable for the company. They continuously promote and draw attention to the company’s values and culture, a positive spin of “Employee word of mouth”. This will not only strengthen the company brand but also attract potential talent, which typically is a costly investment. But ambassadors don’t show up out of the blue. They are the results of a culture in which people feel a sense of pride.

### Here are 3 recommendations to create ambassadors in your workplace:

- Be clear about what you stand for and provide concrete examples of what it entails. This includes values and mission.
- Recognise and boost your employees, both internally and externally. Did someone do a great job? Tell everyone. Did you land a big new client? Announce it externally.
- Encourage the use of social media to share your culture with others. Are you attending fun events? Post some pictures on instagram.
- Ambassadors are a sign of a healthy company culture and a great way to show the human side of your brand. If you don’t focus on your culture, employee may become disengaged (passive) or actively disengaged - which means they may speak badly of you when asked, harming your reputation.

[View full post](https://www.simployer.com/blog/how-to-create-ambassadors)

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