Simployer Group acquires Swedish &frankly

Simployer Group AS acquires the Swedish market-leading company &frankly and expands its range of services within HR software and knowledge services in the Nordic region. &frankly is a cloud-based service that measures engagement and can complement the more traditional and comprehensive annual employee satisfaction surveys. The solution makes it possible to take the pulse on employees in the company continuously and lead the organization in the right direction.
Cornelia Bjørke-HillHead of Group Communications and PR
Tuesday, December 15, 2020
Thorfinn Hansen, CEO of Simployer Group

Corona has proven how important measurement and temperature polls are in the workplace

With Covid-19, we have seriously seen the importance of being close to the employees and following up employees in a demanding time with distance management and almost exclusively digital collaboration. Simployer’ s vision is to simplify being a great employer and knowing how employees feel at work is an important part of this.

- Simployer helps companies make the employee journey a success by managing, developing and inspiring employees. Here &frankly comes in as a significant team player and gives our customers a broader portfolio to rely on, says CEO of Simployer Thorfinn Hansen.

&frankly also looks forward to becoming part of the Simployer family in order to provide its customers with a comprehensive HR package consisting of software, knowledge services and commitment.

"It feels good to connect with Simployer who share our passion for well-run jobs and engaging employees. Together we can create an even stronger customer offering and take the next step in our growth journey," says Caroline Fjellner, CEO of &frankly.


Caroline Fjellner, CEO &frankly and Danjal Haaland Danjalsson, Investment Professional at Ferd


The acquisition confirms Simployer Group's growth strategy

One year ago, the investment company Ferd became the majority owner of Simployer. Simployer's reasons for seeking partners on the ownership side were precisely to be able to grow at the pace that the company wants with a view to expanding the company's services to a larger European market.

- Simployer has a clear strategy to become market leader in Northern Europe within HR technology and competence, and the acquisition of &frankly is another step in this strategy, says Investment Professional in Ferd, Danjal Haaland Danjalsson

&frankly is in Stockholm, where Simployer is also located. The companies will eventually be co-located, but &frankly will continue under its own brand.


Cornelia Bjørke-Hill, Communications Manager Simployer Group, tel. +47 90795343

Thorfinn Hansen, CEO of Simployer Group

Caroline Fjellner, CEO &frankly tel +46 737473087

Danjal Haaland Danjalsson, Investment Professional at Ferd, tel. + 47 90894505